Hair, a valued asset
The scalp, with a surface area of around 600 square cm, is a protective physical barrier where hair grows. Hair is made of keratin and is surprisingly tough. Most adults have 100,000 to 150,000 hairs on their heads.
Natural colour, the new trend in the digital sphere
New forms of natural hair colour are among the subjects users are most interested in, representing 35% of the total conversation. The most-mentioned technique is balayage. White and bleached hair are also trends emerging from digital analysis of our Social Listening on haircare.
Men are a large part of the digital conversation, thanks to barbershops
The new trends of barbershops and beard grooming have brought men fully into the digital conversation. Their online presence has almost tripled: now 41% of internet users talking about haircare are men, compared to just 17% in 2014 (Source: Stanpa’s social listening on haircare).
Treatments are one of the main haircare subjects
Types of hair treatment are among the most popular subjects for users. Mentions on split ends, vitamins, volumising or hair nutrition interest users most, followed by subjects like straightening, keratin treatments and greasy hair.
On specific salon treatments, users prefer to discuss subjects like volume, shine or how to protect hair in the summer, which make up 25% of the total conversation on treatments according to our Social Listening on haircare.