We live in society: hygiene and deodorants
Spanish consumers favour healthy lifestyle habits, including personal care and beauty products, where they usually look for the best value for money in terms of effectiveness.
The importance of personal hygiene is reflected in their high consumption of shower gels, shampoos and dental products, as well as every kind of skincare, from moisturisers and anti-ageing products to sunscreens.
Skincare and personal hygiene products represent over half the total consumption of perfumery and cosmetics among Spaniards, demonstrating that healthy habits are a deep-rooted part of our culture.