Oral care, health and smiles
As well as looking after our hair and skin, cosmetic products help us keep our mouths and teeth healthy. Daily oral hygiene is crucial and plays a decisive role in our overall health.
It is important to point out that not all toothpastes are the same. There are many different varieties, each with a special use and different ingredients. Most of them combine fluoride, to protect against cavities, with other components to prevent plaque and gum disease. They can help people combat plaque with antibacterial agents, such as triclosan.
The population is better informed than ever on oral health and care. This is thanks to the efforts of healthcare professionals and public administrations, whose educational and awareness-raising campaigns have taught the public that oral health improves physical, mental and social well-being, leading to increased use of preventive hygiene.