Iberian market

Within the EU market, the Iberian peninsula region is the 5th largest, with an estimated consumption of €8.4 billion in 2018.
Spain represents 82% of the weight of the region and Portugal the remaining 18%, with approximately €7 billion in Spain and €1.4 billion in Portugal.

The largest markets in the EU are:

Both regions experienced positive growth in the last four years, with consumption shared by the following product areas:

  • Skincare
  • Personal hygiene
  • Perfumes
  • Hair
  • Make-up