Quality and effectiveness
Cosmetic products sold in the EU comply with one of the strictest regulatory standards in the world, EU Regulation 1223/2009 on cosmetic products. With over 150 pages, it governs the entire cosmetics industry to guarantee that the products sold in Europe are effective, good quality and safe for the consumer.
Are cosmetic products effective?
The answer is YES! Any manufacturer or vendor of cosmetic products is legally required by cosmetics regulations to provide all the evidence needed to justify claims for any cosmetic product.
Are you aware of EU Commission Regulation 655/2013 on the justification of claims made for cosmetic products?
It establishes six common criteria to be met by all claims made on labels and in marketing and advertising for cosmetic products. What are these criteria?
- Legal compliance
- Truthfulness
- Evidential support
- Honesty
- Fairness
- Informed decision-making
How can manufacturers demonstrate the effectiveness of their products?
These tests use different types of experimental studies (in vitro, in vivo and in silico studies, with instrumental or biochemical methods, studies conducted on volunteers, investigator evaluations, sensory evaluations, etc.) to provide data on the performance of cosmetic products.
We must not forget that there is a great deal of innovation in the world of cosmetics in ingredients, forms and the effects sought, and therefore the techniques testing all these effects must evolve in parallel.